Make inertia work for you.

Inertia can be your biggest roadblock.

Or it can be your greatest ally.

Classic inertia gets you every time:

• You haven’t started, so you don’t start
• Inertia makes it uncomfortable to take that first step

But here’s the thing.

Once you start, inertia can work in your favor.

• Start
• Repeat
• Keep going

Eventually, momentum builds.

Then, inertia helps you stay on track.

Start with your purpose:

• Align your action steps with what truly matters
• Let inertia push you forward

What’s your take on using inertia to your advantage?

How do you get started when it feels uncomfortable?

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