Author and Coach, Brandon Jenkins, inside Mike's Pastry in Boston. He writes about being a people pleaser.

You’re worried about pleasing everyone. Why?

Instead, lean into what makes you unique.

I was at Mike’s Pastry in Boston the other day.

Signs plastered everywhere: “Cash Only”

Line out the door every day in the middle of the day.

The pastries are delicious, but that’s not what struck me.

Here’s a company that:

  • Does pastries—nothing else.
  • Takes cash—no cards, no exceptions.
  • Has a system—unapologetically.

Yet, they’re serving a ton of people.

Reality?

If you want Mike’s pastry, you’ll find a way to get cash.

It reminded me of uncovering your Blueprint.

It reminded me of leaning into your uniqueness.

  • Unapologetically
  • Authentically
  • Confidently

When you do that, your people will find you.

  • You won’t need to fit into someone else’s mold.
  • You attract those who resonate with your uniqueness.

That’s what Blueprint Process helps you uncover:

  • Your values
  • Your purpose
  • Your uniqueness

So you can lead and live unapologetically.

The result?

  • You’re in alignment
  • You feel at ease
  • You stand out

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